Astute
Design
in an
Obtuse
World



Simplicity and
understanding
in the chaos





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logos


Creating a logo is like having a personal shopper. I look at your needs, evaluate the market and provide you with something uniquely you. When we’re done, you’ll look sharp and be on your way.










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prepare


I designed HomeTurf to unite communities when confronted by a natural disaster. This project includes packaging, directional signage, posters, handbook and mobile app solutions.



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rei


Cooperating with REI to create a consistent environment. Like staying on the trail, my work with REI creates excitement while keeping on brand. Let’s go for a hike together.




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bikes direct


Find your next bike from your couch. This project provided me the opportunity to streamline the process of purchasing bicycle gear with an easy to search website and complimentary mobile app. Ride on biker.





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radioshack


This proposal revives the Radioshack identity. The project gave me the opportunity to design a brand standards guide, visual strategy guide and brand development guide on a foundation built for success.





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